Happy Day
Flowers
A custom storefront, and the back office that runs it.
A Melbourne florist needed more than a template — they needed a shop that takes orders around the clock and an admin that could actually keep up. I built both: a fast, on-brand storefront and a bespoke back office for orders, deliveries and inventory. One system, no plugins holding it together.
- role
- design · engineering
- timeline
- 2025
- platform
- web · custom full-stack
- scope
- storefront · admin · inventory
A shop, screen by screen.
Scroll through it.
The storefront a customer actually meets — from the first impression to the moment they hit "add to cart." Every pixel custom, every page fast.
A first impression that sells.
Occasion-led from the first scroll — birthday, love, sympathy — with same-day delivery, a promo that copies itself, and a wall of trust signals. Built to turn a browse into an order.
Shopped the way people actually think.
62 arrangements, filtered by occasion and price — anniversary, apology, condolences, corporate. The catalogue bends to the reason someone's buying, not to a rigid category tree.
A product page built to convert.
Real price, honest "what's inside," occasion tags, and every payment method a Melburnian expects — Apple Pay, PayPal, card. One clear button and you're done.
A brand with a face.
Between the transactions, a real story — a family-run, eco-conscious boutique in Travancore, handcrafting daily from market-fresh, local blooms. It's why people come back.
The half the customer never sees.
The pretty storefront is only half the build. Behind it runs a bespoke admin — orders, deliveries and inventory in one back office, so the florist spends the day making bouquets, not fighting a spreadsheet. Custom-built, not a plugin stack praying it holds.
01 Custom storefront
Hand-built, fast, on-brand — no template, no page builder.
02 Bespoke admin
Orders, fulfilment and customers in one calm dashboard.
03 Live inventory
62 designs, kept in sync between shop and back office.
04 Same-day logistics
Delivery windows and cut-offs, handled by the system.